When you make a living eight seconds at a time, you don't have time to worry about your equipment. That's why members of our champion Tony Lama Boots Rodeo Team choose to compete in Tony Lama Boots. Just like their counterparts who still live the great American dream of being a Cowboy, these top ranked professional rodeo athletes have come to recognize and appreciate the quality and durability that is hand crafted into every pair of Tony Lama Boots.